“The wall display lets me know which agents are available – or not available but could be – and helps us to manage our resources more effectively.”
- John Lantz, Customer Service Manager, American SportWorks
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Engage your audience with video, graphics and audio
Digital signage advertising presents video and other dynamic messages on electronically controlled high-resolution displays. Electronic signage enables companies and organizations to communicate directly with their target audiences, delivering specific messages to specific locations at specific times. Digital signage offers a greater return on investment than traditional printed signs.
Internally, digital signage can be used to communicate with staff, inform and entertain guests in waiting areas, and improve customer service in active settings such as call centers.
Traditional printed signage for advertising campaigns or on-site information displays can take weeks or months to produce. With Appia’s digital advertising solution, campaigns can be launched and updated instantly and can be delivered according to the time of day, geographic location or other factors.
Digital signage enables retailers to deliver a targeted audio-visual message directly to the sales floor, providing product-specific information and point-of-purchase incentives. Malls and shopping centers can engage shoppers with multiple displays in food courts and other common areas.
In service businesses, digital display systems can be used to inform and entertain customers while they are waiting for service. Relevant information — such as new products, special offers and other promotions — builds brand awareness while also reducing perceived wait time and enhancing customer experience.
Hotels can welcome guests with property descriptions, restaurant menus, area attractions, special events, meeting schedules and other helpful information. Digital signage also presents a unique revenue opportunity for properties to offer advertising on their in-house networks.
Appia Digital Signage Data Sheet
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